{"id":20762,"date":"2016-05-19T15:11:23","date_gmt":"2016-05-19T12:11:23","guid":{"rendered":"http:\/\/www.realitsm.ru\/?p=20762"},"modified":"2016-05-19T15:11:23","modified_gmt":"2016-05-19T12:11:23","slug":"super-geroi-nashego-dnya-ili-kto-podruzhit-biznes-i-it","status":"publish","type":"post","link":"https:\/\/cleverics.ru\/digital\/2016\/05\/super-geroi-nashego-dnya-ili-kto-podruzhit-biznes-i-it\/","title":{"rendered":"\u0421\u0443\u043f\u0435\u0440-\u0433\u0435\u0440\u043e\u0438 \u043d\u0430\u0448\u0435\u0433\u043e \u0434\u043d\u044f \u0438\u043b\u0438 \u043a\u0442\u043e \u043f\u043e\u0434\u0440\u0443\u0436\u0438\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u0418\u0422"},"content":{"rendered":"<p>\n\t<a href=\"https:\/\/realitsm.ru\/wp-content\/uploads\/2016\/05\/superman.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"superman\" class=\"alignnone size-full wp-image-20768\" height=\"229\" src=\"https:\/\/realitsm.ru\/wp-content\/uploads\/2016\/05\/superman.jpg\" style=\"float: right;\" width=\"367\" srcset=\"https:\/\/cleverics.ru\/digital\/wp-content\/uploads\/2016\/05\/superman.jpg 531w, https:\/\/cleverics.ru\/digital\/wp-content\/uploads\/2016\/05\/superman-300x187.jpg 300w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><\/a>\u041d\u0430\u0448 \u0434\u0430\u0432\u043d\u0438\u0439 \u0434\u0440\u0443\u0433 \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440 Paul Wilkinson \u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 GamingWorks \u043f\u043e\u0431\u044b\u0432\u0430\u043b \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 BRM Connect \u0438 <a href=\"http:\/\/www.itwnet.com\/columns\/business-it-%E2%80%93-alignment-convergence-%E2%80%93-brm-superhero\">\u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0441\u044f <\/a>\u0441\u0432\u043e\u0438\u043c\u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044f\u043c\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 ITWNET.\n<\/p>\n<p>\n\t\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0444\u043e\u043a\u0443\u0441 \u043f\u0440\u043e\u0448\u0435\u0434\u0448\u0435\u0439 \u0437\u0430 \u043e\u043a\u0435\u0430\u043d\u043e\u043c \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0431\u044b\u043b\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u0442\u0432\u0430 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0418\u0422 (Business &amp; IT Convergence). \u0418\u0434\u0435\u044f &quot;\u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u044b\u0445 \u0418\u0422&quot; \u0438\u043b\u0438 &quot;\u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u043e\u0439 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438&quot; \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u043d\u043e\u0432\u0430, \u043f\u0435\u0440\u0432\u044b\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0430\u043c \u0436\u0435 \u0437\u0430 \u043e\u043a\u0435\u0430\u043d\u043e\u043c \u043e\u0442\u043d\u043e\u0441\u044f\u0442 \u043a \u043a\u043e\u043d\u0446\u0443 80-\u0445 \u0433\u043e\u0434\u043e\u0432 20-\u0433\u043e \u0432\u0435\u043a\u0430. \u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 &quot;\u0431\u0438\u0437\u043d\u0435\u0441-\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0418\u0422&quot; (Business &amp; IT Alignment) \u0435\u0451 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u0430\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u043f\u043e\u043b\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0418\u0422, \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 &quot;\u0440\u0430\u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0438&quot; \u0418\u0422 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0441\u043c\u044b\u0441\u043b &#8212; \u0432 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0438 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0418\u0422, \u0438\u0445 \u043f\u043e\u043b\u043d\u043e\u0439 \u043d\u0435\u043e\u0442\u0434\u0435\u043b\u0438\u043c\u043e\u0441\u0442\u0438, \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u044e\u0449\u0435\u0439, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435, \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0440\u043e\u043b\u0435\u0439 (\u0432\u0438\u0434\u043e\u0432 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438) \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438, \u043f\u0440\u0438 \u0442\u0430\u043a\u043e\u043c &quot;\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0438&quot; (\u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0438) \u043e\u0442\u043f\u0430\u0434\u0430\u0435\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043d\u0435\u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0418\u0422 \u0442\u043e\u0439 \u0440\u043e\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d\u0438 \u0438\u0433\u0440\u0430\u044e\u0442 \u0432 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\n<\/p>\n<p>\n\t\u041e\u0434\u043d\u0430\u043a\u043e, \u043a\u0430\u043a \u0441 \u043d\u0430\u0440\u0430\u0441\u0442\u0430\u044e\u0449\u0438\u043c \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0439\u0441\u0442\u0432\u043e\u043c \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b &quot;\u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438&quot; \u0418\u0422 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 10 \u043b\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0435 \u0443\u0448\u043b\u0438, \u0430 \u0438\u043c\u0435\u044e\u0442 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044e \u043a \u0443\u0433\u043b\u0443\u0431\u043b\u0435\u043d\u0438\u044e. \u041e \u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u0447\u0438 \u043f\u043e\u043a\u0430 \u043d\u0435 \u0438\u0434\u0451\u0442, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043c\u0430\u043b\u043e \u043a\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0445\u0432\u0430\u0441\u0442\u0430\u0442\u044c\u0441\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0443\u0441\u043f\u0435\u0445\u0430\u043c\u0438 \u0432 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0438 \u0442\u0435\u0445 \u0441\u0430\u043c\u044b\u0445 &quot;\u0431\u0438\u0437\u043d\u0435\u0441-\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0418\u0422&quot;. \u0410 \u043f\u043e\u0442\u043e\u043c\u0443 \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0431\u044b\u043b\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u043e \u0432\u043e\u043f\u0440\u043e\u0441 &quot;\u041c\u043e\u0436\u0435\u0442 \u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u0441 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c (Business Relationship Management, BRM) \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e?&quot; \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e &quot;BRM <strong>\u0434\u043e\u043b\u0436\u0435\u043d <\/strong>\u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e!&quot;. \u0410 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0435\u0439\u0441\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u0430\u0432\u0442\u043e\u0440 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0442\u043e\u043f-10 &quot;\u0445\u0443\u0434\u0448\u0438\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a&quot;, \u0432\u044b\u044f\u0432\u043b\u044f\u0435\u043c\u044b\u0445 \u0432\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438 \u0437\u0430\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u0438\u0445 \u0418\u0422 \u0441\u043e \u0441\u0432\u043e\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0445 10 \u043b\u0435\u0442.\n<\/p>\n<p>\n\t\u0423\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u044b\u0435 &quot;\u0445\u0443\u0434\u0448\u0438\u0435&quot; \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435:\n<\/p>\n<ul>\n<li>\n\t\t\u043d\u0438 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0441\u0442\u043e\u0440\u043e\u043d \u043d\u0435 \u043f\u044b\u0442\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043d\u044f\u0442\u044c \u0434\u0440\u0443\u0433\u0443\u044e;\n\t<\/li>\n<li>\n\t\t\u0432\u044b\u0440\u0430\u0436\u0435\u043d\u043d\u0430\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0418\u0422;\n\t<\/li>\n<li>\n\t\t\u0418\u0422 \u0438\u043c\u0435\u0435\u0442 \u043b\u0438\u0448\u044c \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432 \u0438 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0438\u0445 \u0440\u0430\u0431\u043e\u0442\u0430 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441;\n\t<\/li>\n<li>\n\t\t\u0431\u0438\u0437\u043d\u0435\u0441 \u0432\u0441\u0435 \u0441\u0432\u043e\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u0432\u044b\u0441\u043e\u043a\u043e-\u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u044b\u043c\u0438;\n\t<\/li>\n<li>\n\t\t\u0418\u0422 \u0441\u0447\u0438\u0442\u0430\u0435\u0442, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u043a\u0435\u0439\u0441\u044b, \u043d\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u044f \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441;\n\t<\/li>\n<li>\n\t\t\u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f: \u0431\u0438\u0437\u043d\u0435\u0441 \u0432\u044b\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c (demand), \u0430 \u0418\u0422 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442;\n\t<\/li>\n<li>\n\t\t\u0418\u0422 \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043e \u043d\u0430 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u0445;\n\t<\/li>\n<li>\n\t\t\u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d \u0432 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435;\n\t<\/li>\n<li>\n\t\t\u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0443\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f;\n\t<\/li>\n<li>\n\t\t\u043d\u0435 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u0442\u0441\u044f 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\u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430;\n\t<\/li>\n<li>\n\t\t&quot;\u043e\u0441\u0442\u0430\u043d\u0430\u043b\u0438\u0432\u0430\u0442\u044c \u0443\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u043f\u043e\u0435\u0437\u0434\u0430&quot;, \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0449\u0430\u044f \u0440\u0430\u0441\u0442\u0440\u0430\u0442\u0443 \u0418\u0422-\u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u043d\u0430 \u043d\u0435\u0446\u0435\u043b\u0435\u0441\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0435, \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0437\u0430\u0434\u0430\u0447\u0438;\n\t<\/li>\n<li>\n\t\t&quot;\u0443\u043c\u0435\u0442\u044c \u0432\u0438\u0434\u0435\u0442\u044c \u0441\u043a\u0432\u043e\u0437\u044c \u0441\u0442\u0435\u043d\u044b&quot;, \u0442\u043e \u0435\u0441\u0442\u044c \u043e\u0431\u043b\u0430\u0434\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u0432\u0438\u0434\u0435\u043d\u0438\u0435\u043c, \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.\n\t<\/li>\n<\/ul>\n<p>\n\t\u0422\u043e\u043b\u044c\u043a\u043e \u0442\u0430\u043a\u0438\u0435 \u043b\u044e\u0434\u0438 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u043c \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0418\u0422. \u0418 \u043d\u0443\u0436\u043d\u043e \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u0438 \u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0434\u043b\u044f \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0440\u043e\u043b\u0438 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e \u0441 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c (BRM).\n<\/p>\n<hr \/>\n<address>\n\t\u041a\u0441\u0442\u0430\u0442\u0438, \u0434\u0435\u043b\u043e\u0432\u0430\u044f \u0438\u0433\u0440\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 GamingWorks \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c GRAB@PIZZA, \u043e \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043c\u044b \u043c\u043d\u043e\u0433\u043e \u043f\u0438\u0441\u0430\u043b\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u043f\u043e\u0440\u0442\u0430\u043b\u0430 REALITSM.RU, \u0438 \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u044b \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043c, \u0432 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0430 \u043d\u0430 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044e \u0440\u043e\u043b\u0438 BRM \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0418\u0422, \u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<br \/>\n<\/address>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430\u0448 \u0434\u0430\u0432\u043d\u0438\u0439 \u0434\u0440\u0443\u0433 \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440 Paul Wilkinson \u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 GamingWorks \u043f\u043e\u0431\u044b\u0432\u0430\u043b \u043d\u0430 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 BRM Connect \u0438 \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0441\u044f \u0441\u0432\u043e\u0438\u043c\u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044f\u043c\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 ITWNET. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0444\u043e\u043a\u0443\u0441 \u043f\u0440\u043e\u0448\u0435\u0434\u0448\u0435\u0439 \u0437\u0430 \u043e\u043a\u0435\u0430\u043d\u043e\u043c \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0431\u044b\u043b\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u0442\u0432\u0430 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0418\u0422 (Business &amp; IT Convergence). \u0418\u0434\u0435\u044f &quot;\u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u044b\u0445 \u0418\u0422&quot; \u0438\u043b\u0438 &quot;\u043a\u043e\u043d\u0432\u0435\u0440\u0433\u0435\u043d\u0442\u043d\u043e\u0439 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438&quot; \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u043d\u043e\u0432\u0430, \u043f\u0435\u0440\u0432\u044b\u0435 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0430\u043c \u0436\u0435 \u0437\u0430 \u043e\u043a\u0435\u0430\u043d\u043e\u043c \u043e\u0442\u043d\u043e\u0441\u044f\u0442 \u043a \u043a\u043e\u043d\u0446\u0443 80-\u0445 \u0433\u043e\u0434\u043e\u0432 20-\u0433\u043e \u0432\u0435\u043a\u0430. \u041e\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 &quot;\u0431\u0438\u0437\u043d\u0435\u0441-\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0418\u0422&quot; (Business &amp; IT Alignment) \u0435\u0451 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u0430\u043a\u0446\u0435\u043d\u0442 \u043d\u0430 \u043f\u043e\u043b\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0418\u0422, \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 &quot;\u0440\u0430\u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0438&quot; \u0418\u0422 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0441\u043c\u044b\u0441\u043b &#8212; \u0432 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0438 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0418\u0422,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":20768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,9,98],"tags":[],"class_list":["post-20762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-governance","category-it-service-management","category-people-roles-and-tasks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0421\u0443\u043f\u0435\u0440-\u0433\u0435\u0440\u043e\u0438 \u043d\u0430\u0448\u0435\u0433\u043e \u0434\u043d\u044f \u0438\u043b\u0438 \u043a\u0442\u043e \u043f\u043e\u0434\u0440\u0443\u0436\u0438\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u0418\u0422 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